Where do you head to to find good recommendations for these:
Hotel and Flights? Tripadvisor.
Food? hungrygowhere (Singapore)
And what about EVERYTHING? Here’s one that we all know– Yelp.
Taiwan startup, Citydomo is creating a Yelp-like site for users to read and write reviews on everything from food, hotels, night clubs to even plastic surgery! In exchange for writing reviews, users gain Domo dollars and stand a chance to win prizes.
e27 caught up with Co-founder, Kevin Lin to find out more about Citydomo.
What is the idea behind Citydomo?
Citydomo wants to build a company that can send local businesses themselves viral.
Citydomo has two inspirations. We would like to provide the education, support, and nurturing necessary for companies to craft and manage the entire sales life cycle online, from exposure and sales, to post-sale branding. Secondly, we would like to make it fun to promote the businesses that you love by offering prizes to users who spreads the word through Facebook, Twitter, write reviews, upload business photos, attend events, make purchases…etc from Citydomo’s business partners. With good content, good tracking, and incentives to spread the message, we plan to send our business partners viral.

Your team is mostly made up of the friends you made while at Duke. How has the overseas experience contributed to your entrepreneurship endeavor?
At Duke MBA, we had a chance to learn from a vast array of business people around the world. From spice market vendors in Dubai to the CEO of the second largest mining company in the world, the most important lessons we learned from these people was to listen to our customers. We found out that we ourselves don’t have to have all the answers. If we listen to our end users and craft our product around their wants, needs, desires and ambitions, we will fill the gap that exist in the market.
From a logistics points of view, Joe and Kevin learned to collaborate remotely as a team from anywhere in the world. This has played out well as Joseph is currently stationed in Austria while Kevin is on the ground in Taiwan. Even with thousands of miles between them, they are able to create synergies that even in-person teams would envy.

The Citydomo team. Photo: Citydomo
How is the traction like for Citydomo and what are some of the feedback you have received from users so far?
From a user’s perspective, Citydomo is growing on track with our models. Our gamification system, as we predicted, has accelerated our growth about three fold as users sign on and begin earning domo $ and promoting businesses with the goal of winning great prizes they love. We have already outgrown our first hosting solution and just this past weekend we moved into the Amazon Cloud hosted in Singapore.

Citydomo's office. Photo: Citydomo
From a business partner’s perspective, we are moving along the learning curve. We knew going into this that working with small and medium sized businesses in Taiwan required a customized plan. We could not simple take a business idea from North America and drop it down in Taiwan – like Google/Yahoo tried – because it would fail. We see our progression down this learning curve as a competitive advantage. Once we have tailored our business partner education, sales, sales support and logistics programs we will have a year to a year and a half of operational protection from other competitors.
The main thing our business partners are telling us is that they want to see proof that their campaigns are working and that they did not feel a fixed monthly rate was justifiable. Citydomo responded to these observations by launching a pay-per-performance scheme based on the amount of domo $ generated around a business and by expanding our reporting, tracking, and branding features of the website and corresponding concierge services. (Concierge is what Citydomo calls its business development staff because they aren’t just selling the site to our clients, they are helping to educate the businesses on our tools and mold the businesses image online)
What are some of Citydomo’s plans ahead?
Citydomo is pushing hard to continue partnering with businesses around the Taipei area. To date we have 60 business partners and we would like to expand that to 350 by the end of the year.
Our next big push of features will be to support the businesses’ needs. These include the ability to interact with leads, detailed reporting capabilities, and additional tools to manage and sculpt their brand on Citydomo.com. Our other big initiative will be to begin releasing the mobile versions of Citydomo that will allow users to write reviews, learn about businesses and their events and specials, and earn domo $ while on the go.

Citydomo's Co-founders, Kevin and Joe. Photo: Citydomo
What would you mainly be looking for at Echelon 2012 Startup Marketplace?
We are mainly looking for exposure through the Echelon 2012 market place. This is our first big coming out to the world and we would like everyone to know about the great work our staff is doing on the ground in Taipei, building up the Citydomo brand and product.
While we are opening lines of communication with potential investors in Taiwan, we are looking forward to meet some other international investors in the event who are interested in our product and believe in Citydomo’s business model.
Citydomo will be exhibiting at Echelon 2012 Startup Marketplace. The team pitched their product at the Taiwan Satellite in April.
Where do you head to to find good recommendations for these:




















